New Media, Traditional Measure

What would happen if you submitted a marketing plan without a bullet-proof measurement strategy?

I know I would get laughed out of his office, then why in so many cases is social stategy given a pass when it comes to measurement?  Companies believe just being in the space is enough, haveing followers or likes is proof that their approach is working.

Many forms of new media, especially social are orgainic and consumer driven, companies often have little control over its effect and reach.   The key is to not overpromies new medias’ resluts intead lay out a detailed plan of how to track and measure each part of the plan.

 

 

 

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In a world of multimedia and integrated marketing plans, social should never been singled out as its own effort.  Socail should be one piece in an overall maketing plan constructed to build brand awarness and drive interactive realitionships with consumers.