The Social Advantage for NonProfits

Over the last 9 weeks I have learned that when invested in properly and run correctly emerging media can have a high ROI for a conservative investment.  It got me thinking that social and emerging media may have a high impact on Nonprofit organizations.  For non-profit visibility and awareness are on the top of the priority list.  Social platforms can bring needs, success stories, and donor engagement together in one place.

Nonprofits are reporting that Facebook has been their social platform of choice.  Nonprofits report that they are using social platforms not for fundraising but awareness and engagement reasons.

  • Facebook advertising is used primarily to meet non-fundraising goals.
  • Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top newcomer.

One of my favorite nonprofits in Boston Cradles to Crayons has a strong social media and E-markeitng presence.  Their facebook page centers not around donation solicitation but success stories and volunteer engagement.  For non profits being out of sight means being out of mind.  Nonprofits like Cradles are becoming part of their donors and volunteers daily social routine means staying front of mind everyday resulting in more donations and volunteer hours.

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Evolution of Mobile Marketing

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Zack Morris was cool with his brick phone, imagine if he had the iPhone?  I can remember the days when you wanted a new phone every 6 months because the technology was evolving so fast we could not keep up.  Now that actual phone technology has leveled off Mobile marketing and mobile commerce are taking center stage.  I am not leaving my iPhone, now I look for the easiest and most efficient way to buy and interact with the brands  I love through my mobile phone.

Consumer brands have shifted focus in recent years to increasing E-commerce sales via mobile devices.  With such a large number of consumers with smart mobile devices, brands are aware that they have to learn how to be infront of the consumer through this platform.  The Infographic below shows some interesting data about the rise of this mobile commerce.  The most striking statistic is that 2\3 of consumers are willing to give up personal information for personalized service and marketing on their mobile phone. With the upgraded security that has already been developed and that is sure to come, mobile making has not even yet hit its stride.

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New Media, Traditional Measure

What would happen if you submitted a marketing plan without a bullet-proof measurement strategy?

I know I would get laughed out of his office, then why in so many cases is social stategy given a pass when it comes to measurement?  Companies believe just being in the space is enough, haveing followers or likes is proof that their approach is working.

Many forms of new media, especially social are orgainic and consumer driven, companies often have little control over its effect and reach.   The key is to not overpromies new medias’ resluts intead lay out a detailed plan of how to track and measure each part of the plan.

 

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In a world of multimedia and integrated marketing plans, social should never been singled out as its own effort.  Socail should be one piece in an overall maketing plan constructed to build brand awarness and drive interactive realitionships with consumers.

 

 

 

 

Social Media vs the Holiday Card

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It is that time of year again, I know you have been dying to read all about Uncle Jerry’s year in his annual Christmas card, get excited!  For my siblings and I this time of year is humorous, we love to read holiday letters and add in colorful commentary.  But each year these letters become fewer and fewer.  Is social media to blame for our dwindling source of holiday humor?

In a world where most adults are checking and updating their personal social media platforms daily if not hourly are holiday letters a thing of the past?  Have you stopped writing letters because you feel connected already?  One Salt   blog reported that, people between 18 and 24 years old will wish 50 festive good tidings through social networks, while only sending six traditional Christmas cards. They also admit they will spend 20 minutes using the internet on their mobile on Christmas day.

 

What will you be doing this year? Traditional or New media Holiday cards?

Twitter the New 1800 #

When was the last time you called a 1-800 number? I would say months for myself.  Who needs a 1800 number when there is social media, Twitter, Facebook, and blogs give companies a broader and louder customer service voice.  As the social web continues to grow it is important for brands to realize that more consumers are turning to social platforms, especially the most mainstream such as Facebook and Twitter, with customer service issues. As social platforms grow so to does eCommerce.  As seen the following growth that upward trend in not projected to stop.

 

The brands that are listening and responding to consumers through social platforms are fostering an extremely powerful brand bond, that will increase brand loyalty.  Using Social Media as a form of customer service does take a detailed plan and proper training.  Scott Leve, an entrepreneur, investor, author and founder and CEO of SEO and social media firm Fuel Online, which is based in Nashville, Tenn.  recently wrote a blog highlighing 5 tips to consider when using social platforms as customer service lines.

1. When using Twitter, create a secondary account specifically for customer service. You can reply to a customer tweet from the main account, alerting him or her that you’re aware of the issue and that the @Username will be contacting them (i.e @AcmeCustomerService). Your customer service account should follow that user, engage with him or her and sort out the issue.

2. Reply quickly. It’s best to get back to a comment or complaint within five minutes, when possible. The faster, the better.

3. Let the customer know who they are engaging with. Humanize the experience by letting the customer know he or she is speaking with a real person.

4. Reply in a friendly and helpful manner. Let the customer know you are concerned and will do everything you can to help them.

5. Create a system of checks and balances. Monitor all interactions resolved and unresolved, and review how they played out. Did your team do everything it could to help that customer and win them over as a fan?

 

Turning to Social media as a form of customer service, not so mind boggling.  In fact it would boggle my mind if brand stayed away from this effective and high trafficked option.

 

 

 

 

 

 

Raise your hand if you are angered by Promoted Tweets

Excuse me, I choose who to follow! Do not push promoted Tweets on me!  Followers are something that are earned, companies should not be able to buy my feed, its not for sale!  Warning!  Don’t try to fool your customers, because it can destroy trust in your brand.

It appears I am not alone, 45% found Twitter promoted tweets misleading.  In the same survey it was also found that a large majority of people who have seen Twitter Promoted Tweets in the past 12 months said they hurt or had no impact on their perception of the brand advertised. While I understand the logic behind the promoted tweets, I would advise the companies who are trying to communicate with their consumers over social channels to be careful not to turn them off to the brand as well.  Twitter relationship should be organic, forced following is annoying and distasteful.

It is mind boggling to me that the same companies that are trying to communicate with their consumers over social channels are not listening to their preferences, We do not want promoted Tweets!

 

 

 

Twitter Loves Obama?!

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The Picture seen around the world last night, this Barack Obama photo is the most-liked Facebook photo of all time, on the Twitter side, it broke the previous record held by a Justin Bieber tweet.   The most retweeted picture of all time! Mind boggling? Maybe not, according to  The Social Habit  Twitter users are 33% more likely to be Democrats.

Social Media Statistics Twitter Users Lean Towards teh Democratic Party 11 Shocking New Social Media Statistics in America

Democrats are more likely than Republicans and Independents to say that social networking sites are important. And they’re also more likely to say that they’ve become more active politically because of their interactions on social media sites.  In a world where the M Generation is starting to play a major factor in politics especially in this election the ones moving forward it will be interesting to see how much influence social media will start to have.  We can already text to donate, and participate in polling, what is next virtual voting!?